3DNA is a retail tech company that helps consumers getting the perfect pair of custom eyewear.

Essentially, we've simplified the eyewear creation process - from concept to design to production - enabling us to deliver a product that is one of a kind, perfect fitting, and emotionally connected to you. 

3DNA technology enables physical retailers to survive and thrive with a new personalized experience combining optical expertise, creativity and a human touch. Our traditional luxury eyewear materials are rendered with high technical precision, producing eyewear that exceeds expectations. Guided by a personal and human touch; our network of the top opticians and frame designers invites you to collaboration and design participation to realize your perfect personalized image, in eyewear.

 3DNA is _the_ new eyewear experience.